Crystal Pure Cleaning
Track the customers. Then move the budget.
What was happening
Crystal Pure Cleaning was running Google Ads and Meta through two different people, with no shared tracking and no clear view of which channel produced paying customers.
What needed to change
Connect ad spend to closed revenue and use that evidence to decide where the budget should go.
What had been overlooked
The reporting stopped at leads. Meta was generating enquiries that never became customers, but there was no shared tracking to expose the gap.
What I changed
- Set up one conversion tracking layer tied to closed revenue rather than form fills alone.
- Used the data to identify the Meta campaign’s lack of paying customers and stopped it.
- Reallocated that budget into Google Search.
Follow the enquiry all the way to revenue.
Google Ads + Meta
Shared conversion tracking
Closed revenue → budget decision
What changed for the business
Booked jobs rose by 40% the following month, with 15% less total ad spend.
The diagnosis behind the result
The business didn’t need more leads from both channels. It needed to see which leads actually paid, then fund the channel that delivered.
A lead report can look healthy while the diary stays quiet.
If you run a local service business, you need booked jobs. Crystal Pure Cleaning had two channels and two people managing them, but no shared way to connect enquiries to paying customers. Counting form fills concealed where the useful demand was coming from.
Following the lead through to closed revenue exposed the Meta campaign’s weak point. That gave the business a reason to move budget into Google Search, instead of choosing a channel on lead volume alone.
You need customers who book, not another lead report.
Whether you’re starting local ads or juggling several channels, I can help connect the enquiry, the booking and the revenue. Together, we can see which marketing brings paying work and where your budget deserves more attention.
Let’s see how I can help ↗